Building Strong Brands for Heavy Machinery
Behind every powerful machine is a company built on hard work and expertise — and our mission is to make that strength visible online.
At Dirtline, we combine design, strategy, and industry insight to create marketing that performs. From showcasing inventory to building lasting customer trust, we help machinery businesses turn digital presence into real growth.
Founder & Creative Director
Hi, I’m Monique Daberkow —
Originally from South Africa and now based in the USA, I bring 8 years of digital marketing experience across beauty, automotive, and education sectors. For the past 4 years, I've specialized in the machinery industry, developing deep technical knowledge of heavy equipment and parts through my work with DR Parts.
I’m passionate about staying ahead of the curve — continually exploring the latest marketing trends, tools, and technologies to create strategies that drive measurable results. Whether it’s leveraging new digital platforms, optimizing campaigns through data insights, or refining creative approaches, I’m always focused on learning, evolving, and delivering excellence.
My approach is rooted in authenticity, industry insight, and design precision — helping clients not just look professional online, but perform online.
CMO (Chief Morale Officer)
Jazz Daberkow (Chief)
Dirtline Digital’s hardest-working team member — and affectionately known as Miss Chief for her occasional mischievous ways. You’ll usually find her under the desk, keeping an eye on operations while new creative builds come to life.
Calm under pressure and loyal to the core, Jazz makes sure every project runs like a well-oiled machine, from early-morning design grinds to late-night brainstorms. She’s the first on duty, the last to clock out, and always ready for a walk (or a treat).
With her steady presence and sharp instincts, Jazz embodies what Dirtline is built on - loyalty, hard work, and a love for getting the job done right.