Social Media
Turn your machinery and parts inventory into sales with strategic social media—Dirtline helps you reach buyers, build trust, and close deals faster.
Reels
Short, impactful videos that put your machinery in motion. Reels boost reach and engagement, giving dealers a chance to showcase equipment, parts, and success stories in seconds.
Client DR Parts
Year 2025
The Challenge
DR Parts needed to reach a wider audience in the U.S. and showcase used machinery in a way that felt dynamic and engaging.
The Solution
We created short, branded Reels featuring machinery walk-arounds, inventory highlights, and freight arrival clips. Each video was optimized for reach with trending audio, clear captions, and a strong call-to-action.
The Results
Over 10.3K views on a single Reel within 5 days.
A 41% higher engagement rate than static posts.
Drove 160+ website visits directly from the reel.
Increased inbound inquiries from both U.S. and Canada.
Posts
Consistent, branded posts that highlight inventory, customer wins, and company updates. Posts build trust and recognition, creating a polished presence for your business.
Client DR Parts
Year 2025
The Challenge
DR Parts needed to consistently showcase their inventory across social media while maintaining a professional brand presence that would build trust and stand out in a competitive parts and machinery market.
The Solution
Our approach focused on creating a cohesive set of posts for Instagram, Facebook, and LinkedIn that combined visual appeal with practical information. Each post featured clean, modern graphics, professional machinery photography, and clear part descriptions. We intentionally included essential details such as part numbers, machine models, and specifications to ensure potential buyers had all the information upfront, reducing unnecessary back-and-forth and speeding up the inquiry process. The content mix showcased available inventory, customer success stories, and DR Parts’ global sourcing model, all while reinforcing a consistent and credible brand identity across every channel.
The Results
Built a professional, credible brand image across three major platforms
Consistent posting led to 3x more inbound DMs and LinkedIn inquiries from potential buyers
Generated 75+ direct website visits per week through post link clicks
Improved buyer confidence, helping shorten the sales cycles
Stories
Quick, behind-the-scenes updates and offers that keep your audience connected daily. Stories make your brand feel approachable and timely.
Client Ironpeak Machinery (Conceptual)
Year 2025
Quick, daily touchpoints that keep your business in front of customers while showcasing equipment and updates in an accessible way with direct links to your website.
Impact
Modeled performance shows Stories can drive 20%+ higher engagement than posts alone
58% of Instagram users report Stories influence buying decisions
Direct website visits from swipe-up and link sticker interactions
Gave IronPeak a scalable framework to connect with customers in real time
Keeps you business top-of-mind with daily updates/customer interactions