Email Marketing That Drives Sales
At Dirtline Digital, we create email campaigns that do more than land in inboxes—they move inventory and close deals.
Client
DR Parts
Year
2024
For DR Parts, we designed custom branded emails with clear layouts and compelling copy tailored to their machinery buyers. Every campaign was backed by audience segmentation, ensuring the right message reached the right customer.
We also ran A/B testing not only on subject lines, visuals, and calls to action, but also on parts vs. machinery campaigns. This revealed which type of content generated faster clicks, and more importantly, which recipients were more likely to purchase parts vs. machinery. These insights allowed DR Parts to better target future promotions, focusing on the products each audience segment was most interested in.
The results spoke for themselves:
41% average open rate (vs. 21% industry benchmark for machinery).
12% click-through rate (more than double the 5% industry average).
Campaigns that directly led to parts and machinery sales within 48 hours of send.
Our approach combines strategy and creativity:
Email Design – branded, professional layouts that showcase inventory and promotions.
Copywriting – concise, persuasive messaging that drives action.
Audience Segmentation – tailored communication for different buyer groups.
A/B Testing – subject lines, visuals, CTAs, and parts vs. machinery focus to optimize performance and identify buyer intent.
With Dirtline Digital, DR Parts turned email into a reliable sales channel—not just communication.